The Oklahoma City metro covers a lot of ground, and Google weighs distance heavily in local results. A cleaning company known in Edmond can be invisible to someone searching in Moore, which means review volume and recency have to carry the reputation across the metro rather than within one neighbourhood.
Customers here usually compare two or three providers before calling, and the comparison is almost always made on a phone. Rating, review count and how recent the newest reviews are do most of the persuading before anyone reads a website.
Asking consistently is the hard part for a crew-based business, because the person who did the work has already moved on to the next property. LocalReview Direct removes that step: the completed job triggers a single text with your review link, and the dashboard shows which requests were delivered and clicked.