6 min read
SMS review requests and compliance: what local businesses must know
Consent, opt-outs, A2P registration and the rules that keep your texts deliverable — in plain language.
Consent comes first
You may only text a customer who has agreed to receive messages from your business. Consent can be verbal, on a written form, or by text reply — but it must be recorded and it can never be a condition of purchase.
Purchased, rented or scraped phone lists are never acceptable. Carriers and regulators treat them as spam, regardless of intent.
Every message must identify you
Your business name belongs in the message, along with a way to stop. STOP must always work, and HELP must return contact information.
Message frequency and the fact that message and data rates may apply should be disclosed at the point of consent, not buried later.
A2P 10DLC registration
Business texting in the US runs through registered campaigns. Registration ties your brand, your use case and your consent process together so carriers know your traffic is legitimate.
LocalReview Direct handles registration and the messaging infrastructure; you supply truthful business details and your own consent process.
Want this handled automatically?
LocalReview Direct sends the request, tracks delivery and honours every opt-out for you.